Spring is here, which means that people are naturally coming out of their winter hibernation and looking for things to do outside the home. As people gravitate to outdoor patios to enjoy the warmer weather and a fresh cocktail, you are sure to see a spike in business, but you can take things a step further by running food and drink promotions that celebrate spring. With the right strategies, you can make sure that customers are walking through your door instead of going down the street to the competition.
Spring has finally arrived, and that means warmer weather, longer days and time to do some spring cleaning when it comes to your cocktail menu. It's time to replace winter favorites with refreshing drinks that match that season and incorporate fresh ingredients that will be hitting the markets. With that in mind, here are some light, breezy cocktails that will help you and your customers raise a glass to welcome spring.
For bars and restaurants, the importance of establishing inventory management procedures can't be overstated. If you aren't keeping accurate records of what you are selling, then it is virtually impossible to identify problems and make improvements. Without a plan in place, you are blindly running a business and simply hoping for the best. Instead of taking the "by the seat of your pants approach," use these inventory management best practices tips to add a little organization to your bar or restaurant while also increasing profits.
One of the best parts about being a bartender and mixologist is that you are only limited by your creativity. There are classic cocktails and flavor combinations that have stood the test of time and are perfect for anchoring a menu, but there is always room for new cocktails to shine. If you are looking for some inspiration or easy ways to spruce up your existing menu, here are some of the latest craft cocktails that are creating a stir.
Happy hour can be both a fun time for customers to let loose after work and take advantage of some drink deals and a lucrative window for your bar or restaurant to make some extra money and build a reputation. It doesn't take a lot of effort to transform what can be a quiet time of the day into one of your busiest. With a little planning, your location can become an after-work destination that helps people relax after a long day. Here are just a few things you can do to create a more compelling happy hour experience:
If you are unfortunate enough to go through a sales tax audit of your bar operations, you’ll be required to pay sales tax on drinks you never sold.
You post on social media. You run a great loyalty program. And you’ve mastered email marketing. Still not seeing the foot traffic you want? It’s time to deploy your bar or restaurant’s secret weapon: in-venue entertainment with an interactive, super-social twist.
As someone who works in the bar and restaurant industry, you are probably familiar with potato vodkas, but you might not be up to speed with the latest trend: sweet potato vodka. Traditionally, potato vodkas are more popular in Eastern European countries where there is easy access to plenty of inexpensive potatoes, but Americans have jumped on the bandwagon and taken things a step further with the emergence of sweet potato vodkas. Here is everything you need to know about this growing trend.
There are a lot of different reasons why bar and restaurant owners first go into business. Some simply have a passion for food and drink that they want to share with others. While some are looking to create a place where friends and family can gather and have a memorable experience. Whether you went into business looking to become an integral part of the neighborhood or you just wanted to practice your craft, when your bar or restaurant does become more involved in the community, everyone benefits.
February is a short month, stuck right in the middle of the winter, which makes it the perfect choice for the official month of love. Valentine's Day provides an opportunity to indulge in a night on the town with your sweetie and add a little spark to what can otherwise be a forgettable month. For bars and restaurants, it is one of the busiest nights of the year with reservations being filled up weeks and months in advance. Popping a bottle of champagne is a traditional way to mark the occasion, but you can help guests truly make it a special night with these specialty Valentine's Day cocktails.
Bourbon and whiskeys are enjoying quite a moment right now. More and more people are becoming connoisseurs, and high demand means that bartenders need to be stocking their shelves and offering a great selection of specialty cocktails. While there are plenty of options, it is also essential to turn an eye towards profit and find the right combination of flavor and cost. Here are some great ideas that will keep your biggest whiskey fans happy while also driving revenue:
With the start of the brand new year just behind us, it's not too late to think about resolutions on how you want to improve and be a better manager in 2018. While there is never a bad time to set new goals, the beginning of the year provides the perfect time to reflect and gather yourself after surviving a busy holiday season. If you aren't sure where to start, here are some smart resolutions that will help you become a rockstar bar manager in 2018:
Jon Taffer, Executive Producer and host of Spike TV's "Bar Rescue" and renowned hospitality expert, announced a partnership with Sculpture Hospitality, the global leader in inventory control and the iconic Bevinco brand. Taffer has officially endorsed the company's full suite of inventory services; Bevinco, Bevinco Mobile, Bevchek and Measuring Cup, offered through their dedicated network of individual owners/operators. Taffer will work closely with Sculpture Hospitality to continue to enhance the suite products to better serve the market. Margins in the industry are shrinking so maximizing food/liquor profits are key to success and this collaboration will enable Sculpture to integrate impactful cost saving strategies, based on Taffer's years of experience.
Most bars and restaurants have a list of surefire winners when it comes to cocktails that are popular and provide an ideal gross profit margin. Part of achieving this balance comes down to knowing your audience and being able to market the right drinks to the right people. One particular challenge for bartenders, especially around the holidays when champagne is often used as a celebratory drink, is creating champagne drinks that still drive profit. The good news is that there are plenty of ways to create delicious beverages with a champagne-base that are just as profitable as any other liquor.
After a big meal that includes all your favorite holiday foods, there is nothing better than the perfect dessert cocktail to wash it all down. The same pumpkin, cinnamon and peppermint flavors that help make the holidays memorable, are also great in a variety of warm, creamy and rich dessert drinks. Add the right splash of liquor, and you have a relaxing beverage to sip on with friends and family.
If you are looking for creative ways to attract customers to your bar on slow nights, trivia can be a great option, but it might not be the right choice for every bar. You need to consider any potential limitations of your space, your goals for implementing a themed night and the wants of your clientele when considering whether trivia night is a viable option. As a bar owner or manager, you don't want to end up alienating your regulars or running a sub-par trivia night that ends up being a flop, so before you take the plunge, here are some factors to consider that will help set you up for success.
The fall months are about cooling temperatures and great seasonal fruits and vegetables that influence fall flavors. When it comes to beer flavors and favorites, there is a shift from lighter citrus brews to darker ales and lagers. You will also find a range of pumpkin flavored options, but fall beer flavors go beyond just pumpkin. Here are just a few craft beers that are inspired by fall flavors and may be worth adding to your own menu: