In the first part of this blog, titled ‘Want to Run Your Own Hospitality Business? 4 Reasons Why You Should Consider Franchising (Part 1)’ we looked at what exactly franchising is and provided a snapshot of some of the key benefits that come with it.
With that in mind, in this blog we will take a more in-depth look at the most important benefits you will receive as a franchise owner and how these will put you at an advantage over starting a brand new business.
Sculpture Hospitality has listed four reasons why you should consider franchising here:
1 - Strong brand recognition and an established reputation
One of the most challenging aspects of starting a new business is building a reputation for your company. With franchising, however, one of the biggest advantages you’ll receive is access to a business that already has strong brand recognition and an established reputation within the hospitality sector.
This means as soon as you launch your franchise, even though you are a new business, you’ll immediately have credibility with your customers. Consumers will recognize the logo you use, they’ll trust your brand and you’ll be in a far better position to close sales.
2 - You’ll receive ongoing support
When starting a brand new business you are completely on your own. You’ll have to figure out how the market works, what pain points your customers need to resolve, fix any issues you have with your business along the way, keep up to date with new changes in the industry and much more. It can often feel like you're doing it all alone.
Franchise companies, on the other hand, have staff and training programs that are dedicated to providing ongoing assistance to franchisees. If you need help getting over a slump in sales or want to grow your business even further, you will have a team of experienced professionals on hand to give you advice.
3 - International marketing assistance
Digital marketing is now incredibly important in an increasingly tech-savvy marketplace. Marketing budgets, however, can be hard to come by for new businesses. Thankfully, as a franchisee, you will benefit greatly from your franchisors overarching marketing strategy.
Your franchisor will develop marketing plans to promote their brand, as well as help your ongoing efforts to market your business. This access to a large-scale marketing strategy will improve your ability to attract and retain customers.
4 - Ongoing innovation
Business owners receive constant pressure to come up with new ideas, introduce new technology and consistently innovate to stay competitive in their industry. Managing a business can be difficult enough, without having to think about how or where you’ll access new technologies to stay ahead of the curve.
As a franchisee, your franchisor will do this innovating on your behalf. Your company will have a constant product pipeline, with your franchisor constantly developing new products and services for the business. This allows you to focus on your company’s core competencies and grow your profits.
How can Sculpture Hospitality help?
Sculpture Hospitality, a pioneer and innovator in the inventory management market, was founded in 1987 with the aim of helping bars and restaurants realize the profits they deserve. Since then we have expanded worldwide with more than 370 successful franchisees who love providing expert inventory management solutions for the hospitality sector.
If you like working for yourself, have a drive for success, and want to run your own business while partnering with a recognized top brand in the hospitality industry - a Sculpture Hospitality franchise is the right choice for you.
We have a range of investment opportunities from small to large, and we can help you start your own business through:
- Our proven formula and business model business that has three key drivers: customer acquisition, customer experience (CX) and retention, marketing and operations.
- Our coaching and training programs that help your business to grow.
- Our team digital marketers who will create a strong brand presence for your company.
- Our unmatched industry reach as the only global inventory service for the hospitality sector.
- Our innovative and fully-customizable inventory management solutions that can be tailor-made for any company you do business with.
Are you interested in starting your own business? Do you want more information on how franchising with Sculpture Hospitality can set you up for future success? Contact our team of experts today. We would be more than happy to answer any questions you have.