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Brianne Shelley

Recent Posts

10 Ways to Increase Your Bar Traffic During the Winter Months

Winters can be tough on the bar and restaurant business, especially in the much chillier parts of the country.

Parking’s even more of a mess than usual, people have to get all bundled up, and it’s already pitch black out at 5pm—all good reasons to cuddle under a blanket and binge watch the newest Netflix show.

However, everyone doesn’t necessarily want to be locked up all winter. They just need a little push!

Let’s give them a reason to go out—or how about 10?

In Restaurant Marketing

24 Beer Types Every Bartender Should Know

Beer used to be simple. Bartenders only had to keep track of a few draft lines of lager and about five brewers made the majority of the offerings.

Today, beer-enthusiasts claim we’re in the golden age of American beer. With over 6,000 breweries nationwide and over 30 million in International imports, there’s a lot to keep track of.

To make sure you’re prepared to tend the bar in today’s craft beer boom, here’s a handy list of beer types:

In Resources, Stocking a Bar, Food & Drink

5 Ways to Make Your Bar Instagram-worthy

A girl walks into a bar… takes out her phone and posts on her Instagram story.

In today’s day and age, snapping photos of a cool space is the norm. But is your establishment worthy enough to make the cut?

Word-of-mouth has always been an essential tool for the restaurant industry. However, the concept has evolved in recent years and taken itself online.

Bottom line—if you want free publicity on Instagram, you have to make your offerings and your bar look good.

To get you started, here are a few ways to make your bar Instagram-worthy:


In Restaurant Marketing