Even if you aren't the kind of vodka fan who drinks it straight, vodka makes a great base for some classic drinks. For bar and restaurant managers looking to make a profit, vodka cocktails can come with a low pour cost and can be used to drive revenue. Finding the right balance between tasty drinks that people will want to order and that will also drive profits is easier than you think. Keep reading to learn more about which profitable vodka cocktails you should be serving.
Tequila may be one of the most underestimated and underutilized spirits sitting on your bar's shelves. The average customer will probably assume that there are basically two things you can do with tequila: drink it as a shot or use it in a margarita. Little do they know that tequila is a versatile and refreshing liquor that is perfect for summer drinks. Whether you are slinging drinks behind a bar or serving guests at your own summer backyard barbecue, here are some cool tequila cocktails that will showcase this underappreciated spirit and help beat the heat.