Happy hour can be both a fun time for customers to let loose after work and take advantage of some drink deals and a lucrative window for your bar or restaurant to make some extra money and build a reputation. It doesn't take a lot of effort to transform what can be a quiet time of the day into one of your busiest. With a little planning, your location can become an after-work destination that helps people relax after a long day. Here are just a few things you can do to create a more compelling happy hour experience:
You post on social media. You run a great loyalty program. And you’ve mastered email marketing. Still not seeing the foot traffic you want? It’s time to deploy your bar or restaurant’s secret weapon: in-venue entertainment with an interactive, super-social twist.
If you are looking for creative ways to attract customers to your bar on slow nights, trivia can be a great option, but it might not be the right choice for every bar. You need to consider any potential limitations of your space, your goals for implementing a themed night and the wants of your clientele when considering whether trivia night is a viable option. As a bar owner or manager, you don't want to end up alienating your regulars or running a sub-par trivia night that ends up being a flop, so before you take the plunge, here are some factors to consider that will help set you up for success.
Branding is a subtle art form. It is the accumulation of carefully orchestrated details that work together to create a specific message. While you might have paid careful attention to lighting, music and place settings in your restaurant, you may have also given staff uniforms short shrift. The appearance of your team is an integral part of making a great first impression and creating a specific experience for your bar and restaurant patrons. The right uniform can reinforce your brand and send a clear message about exactly the type of establishment you want to be.
In today’s unpredictable economy, many restaurant owners are in need of a jolt - something that doesn’t only attract new customers, but will also want to make existing customers come back every time. There are many elements that affect the overall value of your restaurant, from marketing and the menu to hygiene and technology. It’s important to take all these features into account when you’re trying to improve your business. There are of course many potential ways you can achieve growth, some of which we will discuss in this article.
Whether printed or emailed, many companies regularly publish newsletters in the hopes of getting customers returning for repeat business. But what differentiates an average newsletter that gets grouped with the junk mail from a great newsletter that earns its place in the “A” pile of mail? The content that a newsletter contains is the main factor that determines readership by those to whom it is sent. Plain, boring and vanilla content gets skipped over and tossed into the garbage with the rest of the junk mail.
Most operators do not collect their customers’ contact information, nor do they have a follow up strategy to continuously communicate with customers outside of their nightclub or bar. The strategy of keeping a list of your present customers is the easiest, fastest and most cost effective way to get new customers into your bar. After all, your present customers have a positive opinion of you, know who you are, and are more responsive to marketing messages from you. Operators who are vigilant about incorporating some form of list building and execute regular follow-ups reap many benefits from doing so.
Many bar operators do not collect their customers contact information for their restaurant marketing program, nor do they have a follow-up strategy to communicate continuously with their clients outside of the restaurant or bar. The policy of keeping a list of your present customers email address and preferences is a cost effective way to increase sales and get new customers into your bar. Here are three reasons why you need to keep an internal list of all your regular guests and start marketing directly to them: