The 4th of July is all about getting together with friends and family, enjoying great food and drinks and celebrating the birth of America. For bars and restaurants, it is also an ideal time to run strategic promotions that will bring in customers. Millions of people will be looking for the perfect place to spend the holiday and you can make your establishment the clear choice by incorporating some of these ideas:
There is no doubt that dad will be happy with any gift you give him this Father's Day, even if it is another tie, but why not give him something he truly wants? Since the holiday falls on June 17th, right at the beginning of summer, it is the perfect time to celebrate your dad with a line-up of summery craft beers. Here are a few suggestions that capture the tastes of the season and provide a refreshing beverage on a summer day.
Spring has finally arrived, and that means warmer weather, longer days and time to do some spring cleaning when it comes to your cocktail menu. It's time to replace winter favorites with refreshing drinks that match that season and incorporate fresh ingredients that will be hitting the markets. With that in mind, here are some light, breezy cocktails that will help you and your customers raise a glass to welcome spring.
As someone who works in the bar and restaurant industry, you are probably familiar with potato vodkas, but you might not be up to speed with the latest trend: sweet potato vodka. Traditionally, potato vodkas are more popular in Eastern European countries where there is easy access to plenty of inexpensive potatoes, but Americans have jumped on the bandwagon and taken things a step further with the emergence of sweet potato vodkas. Here is everything you need to know about this growing trend.
February is a short month, stuck right in the middle of the winter, which makes it the perfect choice for the official month of love. Valentine's Day provides an opportunity to indulge in a night on the town with your sweetie and add a little spark to what can otherwise be a forgettable month. For bars and restaurants, it is one of the busiest nights of the year with reservations being filled up weeks and months in advance. Popping a bottle of champagne is a traditional way to mark the occasion, but you can help guests truly make it a special night with these specialty Valentine's Day cocktails.
Bourbon and whiskeys are enjoying quite a moment right now. More and more people are becoming connoisseurs, and high demand means that bartenders need to be stocking their shelves and offering a great selection of specialty cocktails. While there are plenty of options, it is also essential to turn an eye towards profit and find the right combination of flavor and cost. Here are some great ideas that will keep your biggest whiskey fans happy while also driving revenue:
After a big meal that includes all your favorite holiday foods, there is nothing better than the perfect dessert cocktail to wash it all down. The same pumpkin, cinnamon and peppermint flavors that help make the holidays memorable, are also great in a variety of warm, creamy and rich dessert drinks. Add the right splash of liquor, and you have a relaxing beverage to sip on with friends and family.
The fall months are about cooling temperatures and great seasonal fruits and vegetables that influence fall flavors. When it comes to beer flavors and favorites, there is a shift from lighter citrus brews to darker ales and lagers. You will also find a range of pumpkin flavored options, but fall beer flavors go beyond just pumpkin. Here are just a few craft beers that are inspired by fall flavors and may be worth adding to your own menu:
The first sign of Fall has arrived: pumpkin spice flavor products have hit the shelves. However, as you well know, Fall flavors are about a lot more than artificial pumpkin flavorings. They present the opportunity to make some truly tasty cocktails that bring out the best of the season. From Fall fruits like apples, pears, and cranberries, to spices like cinnamon and nutmeg, there are plenty of great flavor combinations to work with behind the bar.
Even if you aren't the kind of vodka fan who drinks it straight, vodka makes a great base for some classic drinks. For bar and restaurant managers looking to make a profit, vodka cocktails can come with a low pour cost and can be used to drive revenue. Finding the right balance between tasty drinks that people will want to order and that will also drive profits is easier than you think. Keep reading to learn more about which profitable vodka cocktails you should be serving.
Tequila may be one of the most underestimated and underutilized spirits sitting on your bar's shelves. The average customer will probably assume that there are basically two things you can do with tequila: drink it as a shot or use it in a margarita. Little do they know that tequila is a versatile and refreshing liquor that is perfect for summer drinks. Whether you are slinging drinks behind a bar or serving guests at your own summer backyard barbecue, here are some cool tequila cocktails that will showcase this underappreciated spirit and help beat the heat.
Offering simple food and beverage pairings provides an easy way to engage patrons and give them more of a dining experience - even if they are just saddling up to the bar for a quick drink after work. It also allows you to promote more expensive spirits and drive profits.